elite level surf coach | fitness trainer | competition strategy

Justin West is a surfer, founder of JWC.SURF past professional 7's rugby player, Director of Saudi Rugby Development, personal trainer & high level surf coach with over 20 years experience coaching and training several international professional surf athletes.  


He has also been a school Physical Education & Outdoor Education teacher and contracted by the Saudi Royal Guard to instruct physical training, ocean rescue and desert survival.


"Over the last few years I have dedicated my time to helping surfers progress their passion for surfing; through physical training, technical coaching, searching for the best and uncrowded waves or simply by sharing my odd ball ideas of life, love and our wonderful planet Earth!"


  • Post Graduate Certificate in Sports Education, Sunderland University
  • British Surfing Association Level 3 Surf Coach & Competition Judge
  • International Surfing Association Level 1  
  • Register of Exercise Professionals Level 3 Personal Trainer
  • Surf coach 2 national & regional champions
  • Coach & trainer to current World Qualifying Series (WQS) athlete
  • Physical training coach 3 pro surfers
  • 30 years surfing experience
  • 20 years coaching experience
  • FPOS Royal Marine Commandos
  • RNLI Lifeguard