Built for the Arena: The CEO of WPSL speaks about the World's First Wave Pool Surf League.

After 40 years in the water, I believe it's time to blow surfing wide open.

After nearly 40 years of surfing, I've been obsessed, I've been jaded, and I've been so deep into the sport that it led me to coaching — simply to coach myself. That path took me to a Post Graduate Certificate in Sports Education, and now to the opportunity of a lifetime: building WPSL, the world's first Wave Pool Surf League.

I'm doing this alongside an incredible team. Dan Luger MBE, England Rugby World Cup winner, joins as Co-Founder & Chairman. Barton Lynch, 1988 ASP World Champion, leads our commentary team. Jamie Mitchell, ten-time Molokai to Oahu Paddleboard World Champion and Nazaré Big Wave Champion, is part of our athlete ambassador roster. Around them sits a group of executives with backgrounds spanning Sony Music, Red Bull, Universal Music, Birkenstock and On — people who understand how to build entertainment properties, not just events.

It feels like time to really give back to surfing. And it's a prime moment to do it — with nearly 200 wave pools under construction or in planning stages around the world, there's a genuine opportunity to shape what surfing becomes next. We are not here to replace competition at the local beach. We are here to educate a new generation of wave pool surfers on surfing's long and rich culture, and to expand what the sport can be rather than simply replicate what it has always been. Wave pool technology means limitless wave formations and near-perfect conditions on demand — this is a canvas that will keep expanding for decades.

WPSL is poised to be the first, the most innovative, and the league that crowns the very first Wave Pool Surf League Champion of the World. And we're doing it with a rebellious judging and rule set, throwing out old criteria that simply doesn't fit the wave pool environment. Heats will be open to all genders competing against each other. The idea that men and women can't compete head-to-head has always struck me as absurd — yes, surfing demands power, but it demands agility, style, grace and timing in equal measure. Strip away the old prejudices and outdated gong formats, and there is no good reason women's surfing can't be every bit as entertaining as men's, heat for heat.

Surfing's roots are in rebellion — from Miki Dora in Malibu to countless characters since who refused to be boxed in. Somewhere along the way, the sport became stereotyped. Judged to a format. Boxed into criteria that even the very best surfers in the world are forced to surf within, rather than surfing being allowed to define itself. We're going to blow that open. Let the best surfers in the world show us what surfing is — not a panel of judges deciding what it should be.

As we grow WPSL beyond our flagship event, WPSL1 Adrena, Saudi Arabia, we'll be building our team and our network from the ground up. If you want to be part of it, don't hesitate to reach out — whether that's with a CV, a sponsorship conversation, or an investment enquiry.

This is the start of something built for the arena. Come and build it with us.

— Justin West, Founder & CEO, WPSL

Professional Video Analysis Surf Coaching with Justin West

Not everyone can travel to Portugal for an in-person coaching session, but every surfer can benefit from expert feedback. That's why Online Video Analysis has become one of the most effective ways for surfers around the world to accelerate their progress, identify technical weaknesses, and develop more efficient surfing techniques.

Whether you're an intermediate surfer looking to break through a plateau, an advanced surfer chasing greater consistency, or a competitive athlete seeking performance gains, professional video analysis provides objective feedback that is often impossible to recognise on your own.

At Justin West Coaching, surfers from around the world submit video footage of their surfing and receive detailed technical analysis, personalised coaching feedback, action points, screen grabs, and visual diagrams designed to improve performance in the shortest possible time.

What Is Online Video Analysis Surf Coaching?

Online Video Analysis is a remote surf coaching service where you send video clips of your surfing for professional review.

Simply send up to five video clips via WhatsApp or WeTransfer from anywhere in the world. The footage can be filmed by a friend, family member, coach, drone operator, or beach photographer. The quality doesn't need to be perfect—clear footage of your surfing is all that's required.

Justin will carefully analyse your surfing and provide:

• Detailed technical feedback

• Individual wave-by-wave analysis

• Screen grabs highlighting key moments

• Visual diagrams and annotations

• Clear action points to work on immediately

• Personalised recommendations based on your current level and goals

The focus is always on practical improvements that can be applied in your very next surf session.

What Do You Need To Do?

The process is simple:

1. Collect up to five video clips of your surfing.

2. Send them via WhatsApp or WeTransfer.

3. Include a brief description of your surfing level and current goals.

4. Receive your personalised analysis and coaching feedback.

Surfers from anywhere in the world can use this service. Whether you're surfing beach breaks in the UK, point breaks in Australia, reefs in Indonesia, or waves here in Portugal, the coaching principles remain the same.

Benefits of Online Video Analysis

Objective Feedback

Most surfers have an inaccurate perception of what they're actually doing on a wave. Video reveals the reality and highlights the fastest route to improvement.

Faster Progression

By identifying the key technical issues limiting your surfing, you can focus your energy on the areas that will produce the greatest results.

Improved Technique

Better positioning, improved rail engagement, stronger bottom turns, more effective top turns, and greater flow all begin with understanding your current movement patterns.

Personalised Coaching

No generic tutorials. Every analysis is tailored specifically to your surfing, your strengths, your weaknesses, and your goals.

Learn At Your Own Pace

Review your feedback whenever you like and revisit the analysis before every surf session.

Cost Effective

Online coaching provides access to over 30 years of high-level coaching experience without the cost of travel or accommodation.

Standard Online Video Analysis Session

€60

The Standard Online Video Analysis Session includes:

• Analysis of up to 5 surf clips

• Detailed technical feedback

• Screen grabs and diagrams

• Personalised action points

• Delivered electronically

Perfect for surfers looking for targeted feedback and immediate improvements.

Momentum Package

€720

For surfers committed to meaningful progression, the Momentum Package provides ongoing support and accountability.

The Momentum Package includes:

• 12 14 Online Video Analysis Sessions

• Priority feedback

• Progressive coaching across multiple submissions

• Ongoing development of technique and performance goals

• Better tracking of progress over time

Rather than analysing a single surf, the Momentum Package allows us to build momentum through consistent coaching, feedback, implementation, and review.

This is the package recommended for surfers who are serious about improving their surfing and creating lasting changes to their technique.

Why Justin West Coaching?

Justin West has over 30 years of coaching and training experience, working with recreational surfers through to elite-level athletes. His coaching philosophy combines technical understanding, performance analysis, and practical application to create measurable improvements in surfing performance.

Every surfer is different. The goal is not to create robotic technique but to develop efficient movement patterns that allow each surfer to maximise their own natural style and ability.

Ready To Improve Your Surfing?

No matter where you live or surf, professional coaching is now only a few clicks away.

Send your footage via WhatsApp or WeTransfer and receive expert analysis, personalised feedback, and clear action points that will help you surf better, faster.

Standard Online Video Analysis: €60

Momentum Package (4 Sessions): €720

Your next breakthrough could already be sitting in your camera roll.