Founded by pro surf coach Justin West; JWC team offer surf lessons, surf coaching with video analysis, surf guiding, fitness plans and surf trips suiting beginner, improver, intermediate surfers through to advanced & elite competition athletes.

Book coaching sessions, surf guiding or training camps in the Algarve, Ericeira in Portugal, or on one of our surf trips to the Southern Maldives seeking uncrowded perfection.

Surf coaching Ericeira

ericeira surf trips

Private surf lessons, private coaching, private surf guide Algarve

private surf coaching

Surf boat trips

southern maldives tripS

Surf coaching advanced elite surfers

advanced to elite levels

Surf coaching surf guiding surf lessons Algarve Portugal


Surf coaching & surf lessons for intermediate levels

intermediate levels coaching

"Surf schools are great teaching beginners, in large fun groups on popular beaches, but if you wish to progress you need specialist qualified coaching using the latest video analysis techniques, replace ambiguous surf lingo with clear, concise, systemised coaching, including surfing theory and etiquette." Justin West


Follow the JWC blog for technical coaching notes & video blogs with topical advice on equipment, nutrition, physical training, competition strategy and surfing techniques.


Team JWC believe surfer progression is best achieved:

  • in small exclusive groups maximum 4 surfers per coach
  • using expert knowledge of local surf spots
  • providing individual focus
  • clear learning objectives
  • using video analysis techniques 
  • experienced & qualified coaching
  • implementing strategies with feedback
  • individual physical drills to promote muscle memory