Founded by pro surf coach Justin West; JWC.SURF team offers surf lessons, surf coaching with video analysis, fitness plans and surf trips suiting beginner, improver, intermediate surfers through to advanced & elite competition athletes.  


Book coaching sessions or training camps in the Algarve, Ericeira in Portugal, at our surf resort in Madagascar or on our ocean catamaran surf boat trips sailing the worlds oceans seeking uncrowded perfection. 


After managing and coaching for several surf schools in the Algarve, Cornwall & Africa Justin decided that he could offer more to his clients.  


"Surf schools are great teaching beginners, in large fun groups on popular beaches, but if you wish to progress you need specialist qualified coaching using the latest video analysis techniques, replace ambiguous surf lingo with clear, concise, systemised coaching, including surfing theory and etiquette."  


Team JWC believe surfer progression is best achieved:

  • in small exclusive groups
  • maximum 4 surfers per coach
  • using expert knowledge of local surf spots
  • providing individual focus
  • clear learning objectives
  • using video analysis techniques 
  • experienced & qualified coaching
  • implementing strategies with feedback
  • individual physical drills to promote muscle memory  

Follow the JWC blog for technical coaching notes & video blogs with topical advice on equipment, nutrition, physical training, competition strategy and surfing techniques as JW supports JWC team riders Marlon Lipke, Leonor Fragoso & Mexican Juniour Champion, Valeria Peconi on the World Qualifying Series (WQS).

Surfing Madagascar surf lodge with surf coaching

madagascar surf trips

Private surf lessons, private coaching, private surf guide Algarve

private surf coaching

surf coaching Ericeira

ericeira surf trips

Surf coaching surf boat trips

ocean going catamaran tripS

Surf coaching advanced elite surfers

advanced to elite levels

Leonor Fragoso professional Portuguese surfer

leonor fragoso wqs

Surf coaching surf guiding surf lessons Algarve Portugal


Surf coaching & surf lessons for intermediate levels

intermediate levels coaching

Joackim Guichard surfer training

surf physical training