Who Is Justin West Coaching – Structured Surfing Development for Serious Surfers.

Written By Justin West

Justin West Coaching (JWC) is not just another surf school. It is a performance-focused coaching service designed for surfers who are serious about progression — from intermediate to advanced and elite levels. With a deep understanding of how people learn and perform, JWC delivers structured, evidence-based coaching that transforms surfing from a series of random waves into measurable skill development.

Who Justin West Is

Justin West is a qualified sports educator with a PGCE in Sports Education, bringing professional teaching expertise to surfing. He combines years of surf coaching experience with a scientific understanding of skill acquisition, biomechanics, and deliberate practice. This unique combination allows him to design sessions that are not only effective but also tailored to the way people learn best.

What Justin West Coaching Provides

JWC offers a full spectrum of coaching services, structured around deliberate skill development:

  • In-Person Surf Coaching – Intermediate, advanced, and elite surfers receive focused, personalised feedback in small groups.

  • Wave Pool Training at Alaïa Bay – Controlled, repeatable waves allow surfers to isolate and refine specific skills.

  • SurfRec Performance Platform – A digital training environment for reviewing footage, tracking progress, and reinforcing learning.

  • Online Video Analysis – Remote performance breakdown for surfers anywhere in the world, with structured feedback and technical guidance.

Each programme is designed with progression in mind, using a structured scaffolding of skill development. JWC believes that a solid basic foundation is essential — mastering core fundamentals before layering advanced manoeuvres ensures long-term improvement and reduces injury risk.

Who Coaching Works Best For

JWC coaching is targeted at:

  • Intermediate surfers who want consistency and control in their surfing

  • Advanced surfers aiming to refine technique, improve flow, and perform critical manoeuvres with precision

  • Elite surfers seeking marginal gains and competitive performance optimisation

Sessions are limited to a maximum of four students per group, ensuring that coaching remains highly personalised. Each surfer’s objectives and feedback are individualised, recognising that surfers at these levels have specific technical issues to address rather than generic group needs.

The Coaching Philosophy

With his background in sports education, Justin West applies structured, evidence-based teaching methods to surfing:

  • Scaffolded Skill Development – Breaking down complex manoeuvres into progressive steps

  • Individualised Learning – Feedback tailored to each surfer’s strengths, weaknesses, and goals

  • Deliberate Practice – Repetition under controlled conditions, with clear objectives

  • Foundation First – Building essential skills before layering complexity

This approach ensures that progression is measurable, effective, and long-lasting — no guesswork, no one-size-fits-all coaching.

Where Justin West Coaching Is Available

JWC offers coaching across multiple formats and destinations:

Whether in person, online, or in the controlled environment of a wave pool, Justin West Coaching provides clarity, structure, and measurable progression for surfers who are serious about improving.

If you are ready to move beyond guesswork and surf with intention, Justin West Coaching is designed to develop your skills efficiently, safely, and sustainably.

Justin West https://www.podcastportugal.com
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