Justin West coaching founder

Justin West is a surfer, past professional 7's Rugby player, Director of Saudi Rugby Development, personal trainer & high level surf coach with over 20 years experience coaching and training several international professional surf athletes.  


He has also been a school Physical Education & Outdoor Education teacher, swimming coach and contracted by the Saudi Royal Guard to instruct physical training, ocean rescue and desert survival.


Justin West is currently working on a book project about humankinds draw to the ocean.

  • Post Graduate Certificate in Sports Education, Sunderland University
  • British Surfing Association Level 3 Surf Coach & Competition Judge
  • International Surfing Association Level 1  
  • Register of Exercise Professionals Level 3 Personal Trainer
  • Surf coach 2 national, regional, & European Champions
  • Coach & trainer to current World Qualifying Series (WQS) athletes
  • Physical training coach 5 pro surfers
  • 30 years surfing experience
  • 20 years coaching experience
  • FPOS Royal Marine Commandos
  • RNLI Lifeguard